On Demand Webinar | Superfood Expedition: Bringing Local Foods To A Global Level
Consumers today are savvy than ever about the foods they eat, with health and wellness being top-of-mind. Consumer’s healthier eating habits, especially among millennials and Generation Z are resulting in manufacturers seeking to deliver “do more” superfoods with higher nutritional value and significant health benefits.
The Superfood train
In the dash to find these new superfoods, startups have become the target of big players to help them tap into this consumer trend. For example, the world’s largest beverage company, Coca-Cola, invested in the startup Iris Nova which produces a line of premium functional drinks that feature superfood ingredients such as turmeric, collagen, and cannabidiol. Modelez also looks to disrupt the functional food category by delivering nutrient-dense snacks with its minority investment in Uplift food.
Our journey begins looking at the exotic fruits of Central and South America, followed by a stopover in the African regions native to the ancient grains of fonio and teff and finally ending our tour in Asia to observe the fungal and ferments that are finding their way into westernized diets. From fruits to tubers, these are just some of the superfoods which will be analyzed for their leading technologies and disruptive innovations in what gives a superfood, super-powers.
In this webinar
- We look at the growing interest in the functional food market from manufacturers to ingredient suppliers to satisfy health-conscious consumers
- We spotlight the technology advances and innovations from disruptive players
- Provide an in-depth analysis of these different superfoods and ingredients
