Richard Kottmeyer
Richard Kottmeyer

Group Chief Strategy Officer and Global Practice Lead - Food, Agriculture & Nutrition

About Richard Kottmeyer
Expertise
Global food and agriculture strategist. Group Chief Strategy Officer. Trusted advisor to CEOs, boards, and investors in systemically complex and highly regulated markets.
Highlights
  • Consumomics™ and demand engineering systems
  • Consumer behavior, PECA-V, and behavioral economics in food
  • GLP-1 and Food-as-Medicine impacts on demand and portfolios
  • Ultra-processed food disruption and regulatory pressure
  • Retailer power shifts, private label, and portfolio strategy

Richard leads the global Food, Agriculture & Nutrition practice at FutureBridge, where he is responsible for shaping the firm’s strategic direction across regulated, capital-intensive, and behaviorally driven industries. He works with senior leadership teams and investment committees on decisions that determine where to allocate capital, how to position portfolios, and how to navigate structural shifts in demand, regulation, and technology.

His work is centered on the design and deployment of always-on intelligence systems that integrate regulatory, consumer, and technological signal detection at scale. These systems enable organizations to move from fragmented information to institutional foresight, and from reactive decision-making to anticipatory strategy across the full farm-to-fork value chain, including agricultural inputs, primary processing, manufacturing, logistics, retail, and capital markets.

Richard advises a broad range of client archetypes, including multinational corporations, private equity and investment firms, and public sector institutions. His engagements span long-term portfolio architecture, market entry and exit decisions, regulatory positioning, investment theses, and platform strategy.

He brings more than two decades of leadership in food and agriculture, having led six of the largest dedicated food and ag practices globally across investment banking, Big Four, technology, turnaround and restructuring, and strategy consulting. He has advised across more than 16 subsectors of agriculture and food, and is recognized for deep expertise in food and agriculture regulation, government relations, and system-level market design.

At FutureBridge, Richard’s mandate is to ensure clients operate with institutional intelligence advantage, building decision systems capable of sensing structural change early and acting before complexity becomes constraint.

“Strategy is no longer about choosing the right moves. It is about building the intelligence architecture that determines which moves are even visible to you.”

- Richard Kottmeyer

Publications and Videos

FutureBridge_Coca-Cola Santa branding It standardized Santa in the popular imagination. Not through a memo. Through behavioral engineering.

How Coca-Cola “fixed” Santa and what it teaches us about engineering demand

Article

The Power of Branding: Christmas Edition Every year, we act like Christmas culture is ancient and immutable.  Santa is Santa....
FutureBridge_Consumomics

Agri-Food Look-Back and Contrarian Megatrends 2025, Empowered by Consumomics™

Executive Report

After a turbulent cycle of insurgency and fragmentation, 2026 marks a reversal. FutureBridge Agri-Food Look-Back and Contrarian Megatrends 2026 explains...
FutureBridge_top 100 food and beverages

FutureBridge Analyzes Top 100 Global Food and Beverage Startups

Food & Nutrition

Food Manufacture, the leading UK-based food and beverage industry publication, collaborated with FutureBridge on an exclusive, data-driven analysis identifying the...
FutureBridge_Nestle

FutureBridge Strategic Partner Quoted in FoodManufacture on Nestlé CEO’s Cost-Cutting Innovation Strategy

Food & Nutrition

The recent FoodManufacture article examines Nestlé’s strategic overhaul under CEO Philip Navratil and features insights from FutureBridge strategic partner Richard...

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