Sabrina DeLay
Sabrina DeLay

Chief of Staff to the Group Chief Strategy Officer, and Global Head - Food, Agriculture & Nutrition

About Sabrina DeLay
Expertise
Strategic operator and behavior-led strategistArchitect of Consumomics™ Translating regulatory, consumer, and technology intelligence into faster, higher-confidence decisions for global clients.
Highlights
  • Consumomics™ and behavioral genomes in food
  • Shopper insight, portfolio, and brand architecture
  • GLP-1, Food-as-Medicine, and demand compression
  • Ultra-processed regulation and claim strategy
Sabrina serves as Chief of Staff to the Group Chief Strategy Officer and Global Head of Food, Agriculture & Nutrition at FutureBridge, where she helps shape and deploy the firm’s horizontal operating model, combining always-on intelligence, rapid insight generation, and advanced analytical toolkits to support executive decision-making. Her work focuses on enabling corporates, private equity, and growth-stage companies to navigate complex regulatory landscapes, shifting consumer behavior, and emerging technologies. She partners with leadership teams to accelerate speed to insight across portfolio strategy, market entry, investment theses, and innovation pipelines. At FutureBridge, Sabrina plays a central role in building and applying intelligence-agency-level tools and techniques, including category genome mapping, regulatory and claims analysis, consumer signal detection, portfolio architecture, and strategic scenario modeling. Her mandate is not simply to track trends, but to help clients continuously translate intelligence into action, strengthening strategic judgment in environments defined by uncertainty and change.

“In competitive markets, the advantage is not having more data, it’s knowing which signals matter and acting on them faster than everyone else.”

- Sabrina DeLay

Publications and Videos

Richard Kottmeyer Showcases FutureBridge Strategic Lens at Viva Fresh 2026

Food & Nutrition

FutureBridge Food, Agriculture and Nutrition leader Richard Kottmeyer was featured in The Shelby Report’s coverage of Viva Fresh 2026, where...
FutureBridge_leaders at VivaFresh

The Fresh Cred Podcast at Viva Fresh: Richard Kottmeyer & Sabrina Delay on Consumomics™ and Fixing Fresh Produce Demand

Food & Nutrition

What if the fresh produce industry isn’t demand-constrained, but decision-constrained? In this Viva Fresh podcast, Richard Kottmeyer and Sabrina Delay...
FutureBridge_F&N current disruption and landscape POV

The Middle East conflict is repricing the global food system in real time

Executive Report

The market is not facing a traditional supply shock. It is moving through a broader energy-driven cost and time repricing...
FutureBridge_Coca-Cola Santa branding It standardized Santa in the popular imagination. Not through a memo. Through behavioral engineering.

How Coca-Cola “fixed” Santa and what it teaches us about engineering demand

Article

The Power of Branding: Christmas Edition Every year, we act like Christmas culture is ancient and immutable.  Santa is Santa....

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