Sabrina DeLay
Sabrina DeLay

Chief of Staff to the Group Chief Strategy Officer, and Global Head - Food, Agriculture & Nutrition

About Sabrina DeLay
Expertise
Strategic operator and behavior-led strategistArchitect of Consumomics™ Translating regulatory, consumer, and technology intelligence into faster, higher-confidence decisions for global clients.
Highlights
  • Consumomics™ and behavioral genomes in food
  • Shopper insight, portfolio, and brand architecture
  • GLP-1, Food-as-Medicine, and demand compression
  • Ultra-processed regulation and claim strategy

Sabrina serves as Chief of Staff to the Group Chief Strategy Officer and Global Head of Food, Agriculture & Nutrition at FutureBridge, where she helps shape and deploy the firm’s horizontal operating model, combining always-on intelligence, rapid insight generation, and advanced analytical toolkits to support executive decision-making.

Her work focuses on enabling corporates, private equity, and growth-stage companies to navigate complex regulatory landscapes, shifting consumer behavior, and emerging technologies. She partners with leadership teams to accelerate speed to insight across portfolio strategy, market entry, investment theses, and innovation pipelines.

At FutureBridge, Sabrina plays a central role in building and applying intelligence-agency-level tools and techniques, including category genome mapping, regulatory and claims analysis, consumer signal detection, portfolio architecture, and strategic scenario modeling. Her mandate is not simply to track trends, but to help clients continuously translate intelligence into action, strengthening strategic judgment in environments defined by uncertainty and change.

“In competitive markets, the advantage is not having more data, it’s knowing which signals matter and acting on them faster than everyone else.”

- Sabrina DeLay

Publications and Videos

FutureBridge_Coca-Cola Santa branding It standardized Santa in the popular imagination. Not through a memo. Through behavioral engineering.

How Coca-Cola “fixed” Santa and what it teaches us about engineering demand

Article

The Power of Branding: Christmas Edition Every year, we act like Christmas culture is ancient and immutable.  Santa is Santa....
FutureBridge_Consumomics

Agri-Food Look-Back and Contrarian Megatrends 2025, Empowered by Consumomics™

Executive Report

After a turbulent cycle of insurgency and fragmentation, 2026 marks a reversal. FutureBridge Agri-Food Look-Back and Contrarian Megatrends 2026 explains...
FutureBridge_top 100 food and beverages

FutureBridge Analyzes Top 100 Global Food and Beverage Startups

Food & Nutrition

Food Manufacture, the leading UK-based food and beverage industry publication, collaborated with FutureBridge on an exclusive, data-driven analysis identifying the...
FutureBridge_Nestle

FutureBridge Strategic Partner Quoted in FoodManufacture on Nestlé CEO’s Cost-Cutting Innovation Strategy

Food & Nutrition

The recent FoodManufacture article examines Nestlé’s strategic overhaul under CEO Philip Navratil and features insights from FutureBridge strategic partner Richard...

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