Disruptive Innovation
Australian Companies Relaunch Sustainable Sparkling Wine-Alternative
Food and Nutrition
What is the Innovation?
Kakadu Kitchen, an Australian firm offering native botanicals has collaborated with OzHarvest Ventures, a leading food rescue organization, to relaunch Conscious Drink, a sparkling wine-alternative.
Why it Matters.
| The wine-alternative utilizes upcycled blueberries and ethically sourced botanicals to promote a sustainable, functional drink as a conscious alternative to traditional alcoholic beverages. | “Sustainable functional beverage is about ethical sourcing and promoting conscious consumption.” |
- Industry Impact: The use of rescued blueberries and locally sourced botanicals promotes sustainable beverage innovation, encouraging brands to explore upcycling and responsible raw material sourcing
- Challenges: Scaling production while sourcing native botanicals in a consistent and ethical manner may pose hurdles for future expansion
- Opportunities: Companies adopting this model can gain brand differentiation by potentially tapping into the growing consumer demand for functional and sustainable beverages
