Increasing demand for healthy lifestyles, conscious food choices, and preventive health measures coupled with customization in the food and medicine sectors are leading to the overall growth of personalized nutrition. With the rise in health-conscious consumers, customized products that are specifically tailored to the DNA profile or blood type of consumers are in demand. Further, the use of exponential technologies & digitalization has impacted the personalized nutrition segment to a greater extent with the advent of smart wearables, monitoring apps, tracking & recommending nutritional products, etc. As a result, players are exploring all possible solutions that can cater to . . .
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