Pet owners place great importance on the holistic health of their animals, exhibiting interest in meals and supplements that promote their animals’ well-being on the inside as well as the outside. In recent years, pet food players have introduced pet food and supplements that improve digestive health and fortify the immune system. Given that they can help with issues like pet malnourishment and allergy-related issues, the growing demand for customized pet food options offers players an opportunity to create innovative personalized pet food solutions. As pet owners seek food made with sustainable ingredients, the pet food business is witnessing a boom in interest in sustainability.
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