Emerging Technologies of Sugar Reduction: Searching for a Sweet Success

As food makers look to develop better-for-you options that are lower in sugar they are seeking out innovative approaches to the formulation

The majority of food & beverage companies are now placing sugar reduction at the forefront of product innovation. This is driven by growing consumer demand for more natural, healthy products to improve health.

According to a 2019 survey, limiting sugar intake is one of the top ways in which consumer diets have changed over the past several years, and 80 percent of consumers are trying to limit and/or avoid added sugars.

This demand will only intensify post-COVID after lengthy lock-down measures across the world. Also, many studies have reported a strong link between obesity and complications from the COVID virus.