XaaS - is a general, collective term that refers to the delivery of anything as a service - is emerging as a new product strategy. Digitization has further moved ahead at a breakneck pace which has made revolutionary changes to how businesses operate. These two phenomena together have led to increased servitization of many businesses, which is the essence of X-as-a-Service (XaaS) – a collective referring to the model where customers pay for a service or an outcome instead of buying the product as a whole or in part.
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