The future of makeup beyond 2025: where science, identity, and technology converge

Beyond 2025, the makeup industry is entering a new phase marked by personalization, tech integration, and sustainability. Consumers no longer just expect performance they demand purpose, transparency, and experiences aligned with identity and wellness.

This report delivers a foresight-driven lens on the most disruptive shifts reshaping makeup across categories, markets, and consumer segments. It explores how AI-powered diagnostics, skin microbiome science, and sensory-driven formulations are driving radical product transformation. It also highlights how brands are moving from inclusive marketing to inclusive innovation, from adaptive packaging to biotech-backed pigments and regenerative materials.

Expect detailed insight into:
• Emerging product formats and formulation strategies
• Bioengineered and neurosensory trends shaping next-gen routines
• Tech-beauty convergence, including AR/VR, AI, and digital twins
• The rise of hyper-personalization through biometric feedback
• Circularity, minimalism, and low-waste design ecosystems

Whether you’re in product innovation, brand strategy, or R&D, this report helps you anticipate what’s next and act on it.

Connect with our experts to align your innovation roadmap with what’s next in beauty