Home /what If Oems Treated Packaging As A Strategic Profit Lever What If OEMs Treated Packaging as a Strategic Profit Lever
 Only 9% of plastics are recycled worldwide, according to the Ellen MacArthur Foundation and UNEP. The OECD’s 2023 outlook warns plastic waste will almost triple by 2060 if business continues as usual. For beverage and consumer goods, some of the biggest users of single-use packaging, that’s not just an environmental risk but it’s a commercial liability.
Circular isn’t box-ticking. It’s the next efficiency play. Reusable crate systems already prove the economics. Smart tracking, AI pooling, and self-identifying materials show where logistics and compliance are heading. Packaging is shifting from a cost line into an operational asset and transforming into one that builds brand equity at the same time. Those who set the pace today will define tomorrow’s standards and win trust across the value chain.
Want to see how leading players are turning packaging from waste stream to growth engine? Let’s talk.
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