Powering a Proactive Wellness Shift
Respiratory illnesses like RSV and flu cost the U.S. billions each year. In response, consumers are shifting from treating illness to preventing it. Households now spend over $645 a year on OTC medicine and $45 billion on supplements. This is not a passing trend but it’s a major change in how people manage health.
We’re seeing clear signals of this shift. Products are now targeting specific groups like kids and seniors. Wellness benefits are built into foods and drinks. New delivery formats like sprays and patches make prevention easy to use. AI and microbiome tools guide smarter choices.
Our work focuses on understanding how this shift will grow. How will regulations change? Can legacy brands keep up? What will drive consumers to adopt these new solutions?
This is a major moment for health and wellness. We’re here to help you understand the change and act on it. Reach out to our wellness experts to explore how this shift could reshape your portfolio, pipeline, or go-to-market priorities.
170625_WhatIf_Proactive-Wellness
