How can auto OEMs leverage Smart tires to create strong brand differentiation?

Global mobility is being rewritten by electrification, automation, and connectivity reshaping nearly 40% of future vehicle value creation around software, data, and service ecosystems. For tire manufacturers, this shift isn’t disruption; it’s a redefinition of relevance. Tires are no longer passive components but they are evolving into intelligent systems that capture over 25 real-time performance parameters per wheel, influencing efficiency, safety, and sustainability.

As fleets and OEMs prioritize total cost of ownership (TCO) reductions of up to 20% and ESG-led performance metrics, expectations from tire brands are being redefined. The industry is transitioning toward service-based models, predictive performance, and measurable outcomes, prompting manufacturers to rethink how they design, deliver, and capture value across the lifecycle.

Smart materials, AI-enabled production, and embedded sensors are projected to grow the smart tire market to $35–40 billion by 2035, creating new intersections between materials science, data analytics, and connected mobility platforms. Yet, the inflection point lies not in innovation itself but in its orchestration transforming R&D depth into scalable ecosystems that sustain commercial viability.

In this report, our experts analyze how emerging paradigm positions tire intelligence as infrastructure: a convergence of digital twins, advanced materials, and integrated analytics that redefines how value is measured and shared across mobility networks. Gain insights into how efficiency, sustainability, and profitability now operate as interdependent levers shaping the next decade of data-driven, resilient, and adaptive mobility.

Collaborate with our experts to translate smart tire foresight into scalable growth and commercial readiness.