Functional Foods: Innovations, Challenges and Opportunities

The global food industry is in the midst of a major shift. Since the pandemic, health and wellness have moved to the center of consumer priorities. This evolution is propelling the functional foods market toward $500 billion by 2028, growing at a compound annual rate of 9.5 percent from $281 billion in 2021.

To support strategic decision-making, we present a focused executive report designed for leaders who are experiencing this transformation and unlocking value across the food and nutrition value chain.

The Report Takeaways:

Market Intelligence Get a clear view of the growth trajectory, backed by data and commercial drivers shaping this high-value segment. Consumer Behavior Shifts Explore what modern consumers expect from functional nutrition and how demand patterns are evolving. Product Innovation Landscape Discover breakthrough technologies and next-generation formulations creating new growth lanes. Demographic Targeting Strategies Learn how to reach health-conscious cohorts with precision and relevance across regions and age groups. Global Regulatory Developments Navigate compliance challenges and stay informed on emerging rules that influence formulation and go-to-market strategy. Personalized Nutrition Futures Understand the rise of tailored dietary solutions and their role in future-ready product portfolios.

This is more than a market opportunity. It is a call to rethink food systems, accelerate innovation, and deliver purpose-driven growth.

Contact us to schedule a quick insights session with our food and nutrition strategy experts. Gain tailored recommendations for innovation, market positioning, and regulatory alignment.