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Not just about color, it’s about credibility
Food colorants are going through some changes. Regulatory crackdowns, new consumer expectations, and ESG mandates are accelerating the transition from synthetic dyes to natural pigments. This isplacing food and ingredient companies under growing pressure to act.
What’s happening?
Synthetic pigments are rapidly losing ground amid tough global regulations and rising demand for transparency and clean-label.
FDA revoked Red No. 3 in 2025; phase-out of Citrus Red No. 2 and Orange B underway
Full phase-out of petroleum-based synthetic food dyes in the US expected by 2026
75% of global consumers are willing to pay more for clean-label, artificial color-free products
The Challenge
While the shift to natural pigments aligns with clean-label demand and unlocks new value, it introduces formulation trade-offs – including stability, color consistency, off-notes, and supply variability that can compromise product quality, brand trust, and scalability if not addressed strategically.
Our latest report explores:
Vulnerability Mapping: Identify synthetic pigments at risk, with a focus on urgent reformulation priorities in the red color spectrum
Red Pigment Deep Dive: Benchmark natural alternatives on CLEAR Framework encompassing cost, efficacy, sensory impact, applications, and purity & scalability
Technology Landscape: Explore critical innovation stages – from identification and extraction to delivery and stabilization
Strategic Action Zones: A four-quadrant framework to prioritize immediate actions, scenario planning, and optimization opportunities
Executive Imperatives: R&D, procurement, and marketing priorities to de-risk transitions and strengthen clean-label positioning
Download our report for strategic insights into future-ready food color innovation.
Book a meeting with our food and nutrition strategists to explore how FutureBridge can help de-risk your innovation pipeline, align with evolving regulatory and consumer dynamics, and future-proof your clean-label pipeline.
Our Clients
Our long-standing clients include some of the worlds leading brands and forward-thinking corporations.
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Food and Nutrition
2 min read
