Article
Betting on Hydrogen has gone high: M&A
Energy
Hydrogen: A forward-looking story
Amongst the many decarbonization levers present in the society, hydrogen offers not only a great long-term potential but also versatility of usage. With today’s existing technologies, hydrogen can be produced, stored, and moved, allowing us to use energy in many different formats. Hydrogen demand has risen three-fold since 1975, accounting for ~70 million tons of pure hydrogen produced in 2018. This has obviously come at a huge environmental cost – its production resulted into ~830 million tonnes of average CO2 production per year, equivalent to combined CO2 emissions from the UK, and Indonesia. While, most of the hydrogen produced today use traditional feedstocks such as natural gas and coal, resulting into CO2 emissions, there is a growing momentum towards producing Green Hydrogen using renewable feedstocks such as solar, wind, and others. COP 21, held in Paris, 2016, did a phenomenal job in creating the required buzz for climate change which warrants keeping the global temperature to well below 2 degree Celsius above preindustrial levels. As a result, there has been a growing momentum in the number of countries with policies that directly support investment in hydrogen technologies; in mid-2019 the total number of targets, mandates and policy incentives in place globally to directly support hydrogen was around 50 (Exhibit 1). Technically speaking, the potential for hydrogen stands unmatched if such ambitious targets need to be met. It is a great source for storing the variable energy produced from many renewable sources, and can ideally store this energy for days, weeks and even months. Hydrogen based fuels can transport this energy over long/short distances, or it can simply be transformed back to electricity and methane for residential and industrial purposes, and fuels, for commercial and passenger vehicles. Despite its potential, the hydrogen economy seems to have suffered many road-blocks for a smooth take-off. At present, many technical, as well as market adaption issues control the future of the industry. Hydrogen generation from clean sources is still 2-3 times costly as compared to natural gas/coal, and Blue Hydrogen generation (steam methane reforming + CCUS) has not really picked up. There hasn’t been enough traction on the development of hydrogen infrastructure, barring a few countries such as the US, Japan, South Korea, and few EU countries. Though, individual nations have increased their hydrogen R&D and demonstration plant spending, but, overall this is still below the peak achieved in 2008.
Progress is on the way
In some forward-looking countries, progress is already on its way to adopt hydrogen economy as a part of the mainstream source of energy. Not always are these nations driven by the desire to replace their fossil fuel import bill such as China, Japan, and South Korea, but, also by the inherent desire to shift to a cleaner affordable source of energy, such as the US, Canada, Australia, and some others. Though, 2018 witnessed lower installed electrolyser capacity of 20.3 MWe, as compared to 2017, which accounted for 33.1 MWe capacity, but, it was still a historic year as construction of the world’s largest 20 MWe PEM (Proton-Exchange Membrane) electrolyser kick-started in Canada by Air Liquide and Hydrogenics, and, a 100 MWe capacity electrolyser was announced. Large scale electrolysers can change the game for rapid adoption in industrial sectors, however, this change, at least in the next 3-5 years, will come a 1.5x-2x premium as compared to other conventional routes. The story on the FCEVs (Fuel Cell Electric Vehicles) side is compelling too, with 2018 registering a massive 80% y-on-y growth accounting for ~4,000 units of FCEV sale. Thanks to California’s Zero Emission Vehicle mandate, which helped achieve a large portion of the growth story in 2018. This is one of the most advanced climate policies so far, and more such bold initiatives are required for the industry to take-off. IEA and Fuel Cells and Hydrogen Joint Undertaking, predicts that by 2025-30 total number of operational hydrogen refueling stations will be ~1,000-4,000 from the current 376 stations, which will feed ~2.5 million FCEVs per year by the end of 2030. This is a significantly lower number as compared to BEVs (Battery Electric Vehicle), whose sale is expected to reach ~44 million in 2030 from 5 million in 2018. These numbers itself are not very encouraging for the Hydrogen economy, but, if one expands the horizon to how Green Hydrogen can be used for large industrial sectors, the equation can change, significantly. Transportation and heating sector show the nearest-term potential for Green Hydrogen adoption, while aerospace, marine, and power generation will witness as long-term opportunities, mostly materializing beyond 2030. However, a lot depends upon how seriously regional governments ramp-up their plans to deploy hydrogen specific roadmaps and eventually start implementing things on the ground. As Proton exchange membrane (PEM) electrolysers and fuel cells reach technical maturity and mass acceptance, the cost of landed hydrogen is expected to further come down (Exhibit 2). Energy majors, such as Shell, BP, and Total, including, other industrial gases and equipment manufacturers are forming JVs, or, acquiring stakes in technology developers to make large-in-roads in this rapidly growing market, primarily with the intention of targeting large industrial consumers with established infrastructure.
Changing player landscape: Rise in M&A
Recently, there has been a surge in the manner industry players across different industry segments have responded to accepting hydrogen as a key component in their overall portfolio. Deep-pocketed entities such as Shell, BP, and Toyota are looking to make inroads into the hydrogen space as the industry moves towards a cleaner energy mix in the future; increased activity via partnerships, and, mergers & acquisitions are expected in the coming years. Different players across the value chain are collaborating to either, increase their know-how, or to fulfill their investment desires. It will be interesting to see how the player ecosystem is expected to evolve further, and, will the environment be conducive for such players, with less know-how (Exhibit 3).
The last couple of years has been extremely exciting for the hydrogen growth story, which witnessed many large players collaborating with technology developers to fulfill their growth ambitions in the Green Hydrogen space. What was unique in most of these deals was that the large player already had some pre-existing business position in the space of hydrogen, therefore, they were bullish in forging these ties. Naturally, it raises many question, such as:
- Why do large players see this as the most opportune time for a partnership or M&A?
- Did the technology developers realized that their capabilities are limited, in order to achieve the scale that they had anticipated?
- Or, is this the new normal, where we will increasingly see smaller companies tying-up with large players?




































