The coronavirus has changed how we shop, where we shop, and what we consume. Consumers have adapted to a new normal, creating and shifting trends that will presumably outlast the current pandemic, according to research services company FutureBridge.
FutureBridge states that the pandemic has accelerated the food industry’s need to adopt technologies that will help address glaring structural inefficiencies. Additionally, consumers are more focused on their health than ever before. As a result, says FutureBridge, demand for already prominent trends such as immune health and plant-based diets will intensify in a post-Covid-19 era.
“Our current food sourcing and production systems are unsustainable. The need for innovation is bigger than ever,” said Sarah Browner, FutureBridge’s food and nutrition senior analyst. “In 2021, several bubbling technologies are finally poised to influence product development and operations of leading players and impact their commercial products.”
Combining its research team’s in-depth domain know-how and data-analytics derived from their proprietary industry and technology platforms for deep insights, FutureBridge has identified five key technology trends for 2021:
FutureBridge will host a webinar on the Top 5 Technology Trends of 2021 on 10 December 2020, at 10.30 am CET/10.30 am EST to contextualise these five trends in the broader techno-commercial disruption of the food and nutrition industry. To register, visit: https://bit.ly/35AHJCq
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