January 29th, 2021
The pandemic has pushed consumers to not only expect better-tasting and healthier food but also consider a brand’s sustainability efforts towards a greener planet.
The novel coronavirus has changed how we shop, where we shop, and what we consume. Consumers have adapted to a new normal, creating and shifting trends that will presumably outlast the current pandemic.
COVID-19 has accelerated the food industry’s need to adopt technologies that will help address glaring structural inefficiencies. Additionally, consumers are more focused on their health than ever before. As a result, demand for already prominent trends such as immune health and plant-based diets will intensify in a post-COVID-19 era.
“Our current food sourcing and production systems are unsustainable. The need for innovation is bigger than ever,” said Sarah Browner, Food & Nutrition Senior Analyst from FutureBridge. “In 2021, several bubbling technologies are finally poised to influence product development and operations of leading players and impact their commercial products.”
Combining its research team’s in-depth domain know-how and data-analytics derived from their proprietary industry & technology platforms for deep insights, FutureBridge has identified five key technology trends for 2021:
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