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Food and Nutrition

How Coca-Cola “fixed” Santa and what it teaches us about engineering demand

The Power of Branding: Christmas Edition Every year, we act like Christmas culture is ancient and immutable.  Santa is ...

Food and Nutrition

Agri-Food Look-Back and Contrarian Megatrends 2025, Empowered by Consumomics™

After a turbulent cycle of insurgency and fragmentation, 2026 marks a reversal. FutureBridge Agri-Food Look-Back and Contrarian Me...

Food and Nutrition

The UPF Dilemma: Risk, Reformulation, and Resilience​

Ultra-processed foods (UPFs) now account for over half of daily calories consumed in many markets, yet their role in public health...

Food and Nutrition Reduction and Reformulation

Food Colors in the Clean-label Era

Not just about color, it’s about credibility  Food colorants are going through some changes. Regulatory crackdowns, new cons...

Functional Foods: Innovations, Challenges and Opportunities

Food and Nutrition

The global food industry is in the midst of a major shift. Since the pandemic, health and wellness have moved to the center of con...

Adapting Food Innovation for Generation Z

Food and Nutrition

How the food industry must adapt to meet Gen Z’s expectations around health, sustainability, and digital engagement to unlock fu...

Macro Forces shaping the Food and Nutrition Industry

Food and Nutrition

What Are the Expected Food Trends Shaping the Future? The food and nutrition industry is entering a transformative phase. As cons...

Protein/Chitosan-based Emulsions as a Fat Replacer in Low-Fat Cheddar Cheese

Food and Nutrition Reduction and Reformulation

What is the Innovation?  Researchers at Ningbo University (China) have developed a whey protein isolate-chitosan oligosaccharide ...

Biodegradable Seaweed-based Packaging

Food and Nutrition Packaging and Delivery Innovation

Startup Spotlight  Kelpi: Biodegradable seaweed-based packaging  Location: UK    Total Funding: £...

Transforming Faba Bean By-products into Sustainable Food Packaging

Food and Nutrition Packaging and Delivery Innovation

What is the Innovation?  This innovation introduces ecofilms made from faba bean starch (FBS) combined with tunicate cellulose na...

EU sets PFAS limits in food packaging and bans single-use plastics for fresh produce

Food and Nutrition Packaging and Delivery Innovation

What happened? The EU has introduced new plastic packaging and waste rules that limit polyfluoroalkyl substances (PFAS) in food pa...

Rethinking Wellness and Social Drinking

Food and Nutrition

As consumer preferences shift toward more meaningful experiences, functional non-alcoholic beverages are taking the lead. These ar...

FutureBridge Helps Client Identify Mood Modulating Ingredients for Beverage Innovation

Food and Nutrition Reduction and Reformulation

Quick Overview A leading multinational beverage company engaged with FutureBridge to capitalize on the growing ...

Redefining Healthy Indulgence: Future of Snacks, Bakery, and Confectionery

Food and Nutrition

Executive Summary Consumers worldwide indulge in treats such as sweet biscuits, cookies, cakes, pastries, and chocolate confection...