Automotive industry is going through a transition phase, where the mobility participants are forced to focus and invest in innovation and customer-centricity. Key aspects which entities across the automotive ecosystem are working towards are 1) Seamless user experience, 2) Personalization, 3) Safety, and 4) Connectivity. Digitalization in areas like the car instrument panel, dashboard, braking system, the steering system is driven by customer-centricity and enabling technologies like AI, AR, and IoT.

Top automakers have invested heavily in developing their own voice-controlled personal assistant; however, car owners increasingly prefer familiar voice assistants, similar to those they use in their homes, over ones designed specifically by automakers.

Introduction More and more individuals worldwide are suffering from the effects of air pollution, thereby propelling the automotive engineering team to focus on the development

More and more individuals worldwide are suffering from the effects of air pollution, thereby propelling the automotive engineering team to focus on the development of improved cabin air quality & filtration systems.

Connectivity features such as navigation and hands-free calling have enhanced the in-vehicle experience for drivers. However, these features have also become a key source/enabler for lack of focus in drivers. Key sources of distraction are using cell phones (calling, texting, and others); using connected vehicle features, such as navigation and infotainment; handling kids/pets; applying makeup; zoning out.