As food makers look to develop better-for-you options that are lower in sugar they are seeking out innovative approaches to the formulation
The majority of food & beverage companies are now placing sugar reduction at the forefront of product innovation. This is driven by growing consumer demand for more natural, healthy products to improve health.
According to a 2019 survey, limiting sugar intake is one of the top ways in which consumer diets have changed over the past several years, and 80 percent of consumers are trying to limit and/or avoid added sugars.
This demand will only intensify as we countries move out of lengthy lockdown measures across the world. Also, many studies have reported a strong link between obesity and complications from the COVID virus.
Challenges remain in the sugar reduction space…
Based on FutureBridge analysis, in this webinar, we will bring forward the latest breakthrough technologies in the sugar reduction space. Including examining the latest techniques being implemented by start-ups and industry leaders to tackle reducing sugar in their product categories.
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