Smart packaging can drive sales performance
Smart packaging can impact the way a product is marketed. Major brand owners are seeing the value of using the pack to make a direct connection with the consumer. For example, the start-up EVRYTHNG IoT has already gathered a consumer base of big players including Mondelez, Coca-Cola, Unilever, and Diageo for their disruptive technology which helps connect consumer products to the Web and manages real-time data to drive applications and analytics throughout the product life cycle.
More than just materials to wrap and protect goods
Previously just a delivery medium, the . . .
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