How to connect with consumers through Intelligent Packaging

Smart packaging can drive sales performance

Smart packaging can impact the way a product is marketed. Major brand owners are seeing the value of using the pack to make a direct connection with the consumer. For example, the start-up EVRYTHNG IoT has already gathered a consumer base of big players including Mondelez, Coca-Cola, Unilever, and Diageo for their disruptive technology which helps connect consumer products to the Web and manages real-time data to drive applications and analytics throughout the product life cycle.

More than just materials to wrap and protect goods

Previously just a delivery medium, the packaging is rapidly becoming an active component of a product, enabling brands to engage with customers and monitor the integrity of their products. As smart packaging technology providers continue to lower cost and raise performance, interest in this sector is growing in the food and beverage industry.

In this webinar:

• We look at the growing interest in the smart packaging segment from key startups to established players
• We spotlight the technology advances and innovations from disruptive players
• Provide an in-depth analysis of these different intelligent packaging technologies