This year we see the industry and consumer focused on self-driving car developments with some exciting advancements from the technology and strategy side, that take us closer to the next generation of autonomy.
On the technology side, innovation in vision systems such as lidar, radar and camera, is moving rapidly with new product launches and breakthrough science aiming at shrinking the timelines to the automated mobility future. Apart from passenger cars whose roadmap to autonomy is more advanced, mobility services and commercial vehicles are joining the path of automated driving, owning to the launch of Waymo’s robo-taxi service and multiple Tier-1s working on vision systems for trucks.
On the strategy side, Daimler and BMW’s collaboration on Automated Driving and some aggressive timelines for autonomy from Tesla, demonstrate carmakers’ commitment to overcome the techno-commercial challenges and accelerate commercialization of higher autonomy.
However, higher levels of autonomy are still not deployed in passenger cars. What’s more, consumers seem to be more confused than ever about the plans and marketing strategies of manufacturers, as indicated by a survey from AAA finding that’’ terminology of ADAS seems to prioritize marketing over clarity’’.
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