When Packaging Innovation Breaks the Line: The Rise of Material–Machine Co-innovation
Packaging does not have an innovation shortage. It has an industrialization problem.
Lightweight PET, rPET, mono-material flexibles, paper-based substitutes, tethered closures, fiber carriers, smart codes and high-SKU customized formats are moving rapidly from concept to commercialization. But a better material or smarter pack does not automatically create a better packaging system.
The real test begins when innovation reaches the production line.
New substrates can behave differently at speed. Lightweighting can alter mechanical performance. New closures and formats can demand equipment changes . . .
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