As Mobility shifts from a product to a service, opportunities for data-driven business models rise. OTA updates have become an integral part of connected car services. With the progress of IoT and internet services, emerging markets arise. But data-driven models face privacy & transparency concerns.
Wider adoption of MaaS needs trust through data transparency. Players need to build strong capabilities in value-add use cases: Define data-related use cases and business models, their technical enablers, and relevant partnerships.
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