Why do innovation programs continue to fall short despite unprecedented access to technology intelligence and market insights?

That is the focus of the inaugural column by Pete Dulcamara, Partner – Chemicals & Materials at FutureBridge and author of the acclaimed book High-Tech Heroes, in All Things Innovation. Introduced by Matt Kramer, Digital Editor at All Things Innovation, the new column brings Pete’s decades of experience leading innovation at Kimberly-Clark and Dow, alongside his advisory work with global organizations, to one of the most pressing questions facing business leaders today.

In his debut column, Pete argues that innovation rarely fails because organizations lack ideas or market intelligence. More often, it fails because they lack the strategic discipline to convert insights into decisions. As emerging technologies accelerate and competitive landscapes become increasingly complex, sustainable innovation depends not on collecting more signals, but on making better choices by aligning innovation efforts with business strategy, capital allocation, and long-term growth priorities.

Through this recurring column, Pete will share practical perspectives on innovation leadership, technology strategy, and the organizational capabilities required to translate emerging opportunities into competitive advantage.

Get the full article here