Home Market Expansion by Partner-led Innovation (PLI)

A leading consumer health corporation needed advisory support to expand its footprint across different geographies through partnering & licensing in key indication segments such as cough, cold & allergy for priority ingredients. By conducting a landscape assessment of present players, products, ingredients, and licensing study, the FutureBridge advisory team helped the client shortlist key potential partners to evaluate and shortlist the partners for priority geographies.

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