Personalized Nutrition – Future Of Nutrition Or Just Another Fad

       

Technology advancements, information accessibility and the increase in consumer interest towards nutrition and wellness have led to a new category of products and services in the form of “Personalized Nutrition”. Brands are investing capital and resources to develop innovative solutions to remain relevant and consistent in the ever-changing market.

This paper examines some of the solution formats in personalized nutrition, and potential approaches that food & nutrition players can take to move in this direction.

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